Brand Assets
Brand Guidelines
Color palette, typography, logos, usage guidelines, and referral tracking for Royal Gorge Ranch & Resort. Everything you need to represent the brand.
Color Palette
The brand palette reflects Colorado's natural landscape — deep teal canyons, golden sunlight, and rust-red rock formations.
Primary — headers, nav, hero overlays, dark sections
CTA buttons, highlights, active states, accents
Secondary CTA, warm accent, phase badges
Footer, dark backgrounds, overlays
Page backgrounds, deepest dark
Pricing displays, secondary gold, icon accents
Typography
Three Google Fonts form the typographic hierarchy. All loaded via next/font/google for zero layout shift.
Oswald
Weights: 600, 700 · font-display · var(--font-display)
Display headings, hero text, section titles
Royal Gorge Ranch & Resort
Merriweather
Weights: 400, 700 · font-sans · var(--font-sans)
Body text, paragraphs, descriptions (default)
A gated eco-adventure community on 772 acres in Colorado's Royal Gorge region. Ranch homesites from $200K.
Inter
Weights: 400, 500, 600 · font-nav · var(--font-nav)
Navigation, buttons, UI labels, form elements
Schedule a Tour / View Lots / Contact Us / Request Info
Logo Downloads
Logo files for print and digital use. Contact us for additional formats or vector files.
Favicon & App Icons
Usage Guidelines
Follow these guidelines to maintain brand consistency across all materials.
Do
- •Use the full name "Royal Gorge Ranch & Resort" on first reference
- •Maintain clear space around the logo (minimum 20px)
- •Use the white logo on dark backgrounds, color on light
- •Reference "eco-adventure community" or "gated residential community"
- •Use approved brand colors for all marketing materials
- •Use "RGRR" as the acceptable abbreviation
Don't
- •Stretch, skew, rotate, or distort the logo
- •Place the logo on busy or low-contrast backgrounds
- •Modify brand colors or use off-brand substitutes
- •Use "our agency" or "Local Adventures" branding on RGRR materials
- •Add effects (drop shadows, glows, outlines) to the logo
- •Refer to it as a "resort," "hotel," or "vacation destination"
Photography Guidelines
Photography should reflect the natural beauty, adventure spirit, and community character of the property.
Do
- • Capture the natural landscape and mountain views
- • Show the scale of the 772-acre property
- • Highlight activities (trails, climbing, disc golf)
- • Use natural lighting, golden hour preferred
- • Include people enjoying the community when possible
- • Photograph wildlife respectfully
Avoid
- • Overly edited or saturated colors
- • Stock photography or generic mountain images
- • Images that misrepresent the terrain or climate
- • Photos of construction areas or incomplete infrastructure
- • Identifiable people without model releases
- • Drone footage without FAA authorization
Business Information
Official contact details and social profiles for press and partner use.
Contact
Online
Property: 772 acres · 152 lots · 210+ acres open space
Referral Tracking Links
Source-specific landing pages with automatic referral tracking. 54 sources across 9 categories.
How to use: Copy any link below and use it as your referral URL. Each visitor landing on the page is tracked with the source automatically. Example: https://royalgorgeranchandresort.com/instagram
AI Assistants14
Social & Search10
Review Sites3
Maps & Navigation3
In Person5
Digital Content4
Tourism6
Sister Companies7
Other2
Press & Media Inquiries
For press inquiries, high-resolution assets, or partnership opportunities, contact us directly.